I have heard about this sometime ago.
DRAC or ...
Denial
Resistance
Acceptance
Comply
theory talks about human nature/response when something new is introduced into one's way of life.
We see this especially in the consulting industry.
Why and where?
As system integrators we try and bring new products into an enterprise. While doing so we hear a lot of negative criticism about the new products in many ways. However, the DRAC cycle completely applies. After a while people start to accept it and comply.
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